Touted as a vast untapped market for health insurance growth, the tier – cities have become a hot area for the TPAs. Third Party Administrators or TPAs as they are popularly called are organizations, which specialize in processing of insurance claims for various health insurance providers.
Around 10 – 15 branches comprise an average size branch network of a TPA in India. Most of the branches are located in metro cities or state capitals leaving a large uncovered area in rural areas and small towns. In contrast, the general insurance companies, which control nearly entire health insurance product, portfolio, are present in an average of 400 locations.
The government sponsored health insurance schemes like the Rashtriya Swasthya Bima Yojana (RSBY) have put a tremendous pressure on TPAs to deliver in the tier-2 cities and remote areas of the country.
MediaAssist, one of the major TPA players in the country has ambitious plans to expand into tier-2 cities. It is planning to increase the number of centers and the employed workforce to cater to the vast number of people covered by various government-sponsored health insurance schemes.
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